by Brad Nix | Dec 13, 2009 | Articles
No doubt it’s a great feeling to send an email to your subscribers with a link to your home buyer’s workshop or other real estate event and you get a bunch of clicks. However, it’s another feeling entirely when all those clicks amount to only a...
by Brad Nix | Dec 9, 2009 | Articles
The end of the year is a perfect time to take some downtime and put your creativity to work in video format. We’ve had twelve months of opportunity building moments that we need to communicate to the public. Just as VH1, Entertainment Weekly and even Barbara...
by Brad Nix | Dec 6, 2009 | Articles
If you’re writing a description for your latest real estate listing you obviously want to provoke a response of some kind from readers. Unfortunately, writing for “response” usually takes a back seat to listing “features”. Not good. See,...
by Brad Nix | Nov 29, 2009 | Articles
When a Realtor gives me a webpage or email to write the copy for, they usually let me know “I just wasn’t sure how or what to say.” Now, while I think this may be true for some I do know the hardest part of writing good copy is simply sitting down to...
by Brad Nix | Nov 22, 2009 | Articles
Link tracking is nothing new. In fact, social media has brought link tracking to the masses with services such as cli.gs, budurl, bit.ly, and tr.im. Along with being URL shorteners, these services offer some pretty decent built-in tracking features but, let’s...