Tag Archives: lead generation

REtechToday: google, lead generation, social networking

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Why Guest Blog?

Let’s face it, we all want traffic to our blogs. Unfortunately, many blogs suffer a lack of traffic. Consider greatly improve your traffic by guest blogging. It makes sense, put your content in front of those who may not know of you but will like what you have to say. Check out this article for tips and how-to’s to get started with guest blogging.

Capture clients on Google Maps

Imagine this, a home buyer sits down in front of his computer to do some searching. They end up on Google Maps to see the neighborhood and when they come to your listing they see your professional photograph geo-tagged to where your listing is located. Most agents will never take advantage or even know about this so why not get ahead of them. Start with this article.

A template for your social media strategy

I love social media, I was even told by someone yesterday reviewing my blog that I am overly social and needed to take some of it off my site. One thing I completely understand is agents who are reluctant to use all this technology because of the time drain it can cause. I know that feeling well because I used to be that agent. Now I have fairly good schedule of when I am on social media and not. My schedule is not as firm and structured as this plan, but it works for me. I would suggest reading this and using it as a template for your social media strategy.

REtechToday: google, idx, lead generation, seo

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The data on required vs voluntary sign-ups

The debate goes back and forth on whether or not you should force search registration or all it to be voluntary. Everyone has an opinion, of course, but statistical data determines the winner. Chime in on this post with your results.

For myself, I will admit when I first launched my real estate blog I did not require forced registration on my IDX. I had talked to some prominent leaders who said they did not require it and even my mom said not to do it because she would just find another place to search. about 9 months later I decided to try it, force registration after three searches or three house views. In my first week I honestly had more people sign up for searches than I had in my best month prior to that. I was sold, and I am happy to say it has not changed since then. But, let us hear of Chime in on this post with your results.your experience.

Does Google love you? Here’s how to find out…

Is your site structured to attract Google? Here’s a quick and easy way to find out how much Google likes your site. There are better programs out there, but this program is free and from my experience does a great job at giving you the down and dirty on your site. I use it at least once a month to make sure everything is good with my own site.

Claim your identity

Let’s face it, Google knows more about you than your parents, best friend, or even spouse. But just because they know everything about you does not mean you are making it as easy as possible to others to find out information. This post has good information that is going on my to-do list for today, make sure your Google Profile is complete.

REtechToday: foursquare, hyper-local, keywords, lead generation, services

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The real power behind hyper local content is…

Anyone who has spent much time blogging or talking to real estate bloggers knows the key to driving not just traffic but converting traffic to your site is hyper local content. Long tail is the key to being found on search engines. Talking about Phoenix real estate is unlikely to bring much conversion, but talking about Phoenix real estate on the Apache stop of the Phoenix light rail will have a much higher chance of converting when they find you. Think local, then when you think local, think one more step in local.

Do you need a foursquare social media strategy?

Foursquare is the hot thing in social media these days. I admit, I love it. But when I use it I am thinking about connecting with friends, not clients. While I think many are still trying to figure out how to use Foursquare as a tool in real estate, there is one thing to be concerned with: you need to remember if you are sending it to your other profiles, everyone, even prospective clients can see your moves. So think before you check in.