Tag Archives: writing tips

An Over The Shoulder Look At Using Persuasion In Your Email Marketing

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How much does choosing the right words impact the effectiveness of your email marketing?

Since the pen (conversational persuasion) is mightier than the sword (direct sales) the right words can be the difference between your readers saying “You’re just trying to make a buck off of me” or “I need to call this agent because they really know their stuff”.

In this video I’m going to show you some copy I wrote for an agent and explain line-by-line why I wrote what I did and how you can use the same techniques in your marketing.

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Social Media Stomper – Unconventional Tactics for Winning With Social Media

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When you’re serious about your social marketing then you need to be working with a results-driven gameplan. Enter Social Media Stomper. Mark Eckenrode, Certified Master of Guerrilla Marketing, shows you an advanced and systematic approach to generating more traffic and converting more leads through social media … without being “that obnoxious self-promotional jerk” or wasting a lot of time.

Below you’ll find the LIVE Social Media Stomper tele-training sessions with all the actionable tactics and optimization techniques to help you better attract, engage and convert more social media traffic. Let’s get started and keep stompin…

Social Media Stomper Quickstart

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Social Media Stomper (Module 1 of 4)

Network Strategies – “How To Build a Highly Strategic Network”

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Download Module 1 Workbook


Please take a moment for this short Module 1 survey

Social Media Stomper (Module 2 of 4)

Content Strategies – “How To Create Content That Converts”

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Download Module 2 Workbook


Additional resources:

Check out this post on increasing conversions in your posts.

Play Video 1 Play Video 2

Please take a moment for this short Module 2 survey

Social Media Stomper (Module 3 of 4)

Social Media Stomper (Module 4 of 4)

Action Strategies – “How To Win With A Results-Driven Plan”

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Download Module 4Workbook

Please take a moment for this short Module 4 survey

Bonus Modules

Social Media Syndication Team

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Email Marketing Strategies

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Download Email Marketing Workbook

Blogging for Confidence and Rapport. How To Do It And Know The Difference

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Words are a powerful force and as a Realtor you know better than most how the right ones can win you your next client. Now, just as importantly, if not more so, is the style in which your words are delivered. Specific and professional, relaxed and chummy, sharp or cordial.

A great agent knows how to flow between different styles as needed when face to face. Whether as a blog post, an email, or your next PDF giveaway the style of your words impacts your results just as much as your in-person encounters.

Generate rapport or inspire confidence, which does your writing do?

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Better Blog Design Through Good Copywriting

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I‘ve spent a hell of a lot of time developing or helping develop people’s blogs. I dig it, but it’s not nearly as fun as writing persuasive copy. However, the similarities between the two (copy and blog development) are pretty big.

In fact, if you have a blog then this might be pretty pivotal in how you (and your readers) look at it…

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