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How much does choosing the right words impact the effectiveness of your email marketing?

Since the pen (conversational persuasion) is mightier than the sword (direct sales) the right words can be the difference between your readers saying “You’re just trying to make a buck off of me” or “I need to call this agent because they really know their stuff”.

In this video I’m going to show you some copy I wrote for an agent and explain line-by-line why I wrote what I did and how you can use the same techniques in your marketing.

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