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Realtor Pay-Per-Click Ad Nominated For Darwin Award

Realtor Pay-Per-Click Ad Nominated For Darwin Award

If you’re buying traffic using pay-per-click (PPC) advertising then you probably have a checklist for the intricate details… but what about the common sense stuff? It’s obvious the following Realtor doesn’t. In fact, I nominate the Realtor that...
Can Good Marketing Come In A Box?

Can Good Marketing Come In A Box?

It’s the natural evolution of a marketplace to start putting all the hot features into a single unit (iPhone, anyone?) It sells like gangbusters. But, what gets left behind? As pointed out over on the HomeGain blog, companies like HomeGain, Active Rain, Trulia,...

The Question You Really Should Be Asking

“Nothing is worse than going in the wrong direction, other than going in the wrong direction enthusiastically.” Frankly, no truer statement could be said in regards to you and your future in real estate. Frankly, it’s all too easy to not only go in...
The Best Time To Promote Your New Blog

The Best Time To Promote Your New Blog

Marketing was once explained to me as a blend of timing and purpose. If that’s the case then it’s easy to assume the purpose of your real estate blog is to attract readers and convert those eyeballs into clients. But, the timing is a tricky and critical...