I’ve already shared with you why I think the current model for real estate conference is broken. I’ve already hinted at what you can expect from RETSO REFOCUS. Now it’s time to get down to the meat and potatoes.
Over the weeks between now and the beginning of RETSO REFOCUS on April 4th, we’re going to be sharing with you exactly what makes RETSO REFOCUS unlike any real estate conference you’ve ever attended.
As we’ve stated before, and as the title suggests, RETSO REFOCUS is about helping you refocus your time, energy, and resources on the things that will maximize your chance for success. In order to do that, you’re going to need a plan, a system, a method you can follow to achieve that focus.
Enter: the Business Model Canvas
The methodology that we have chosen to share with you to help you refocus on what matters is called the Business Model Canvas. At this point, I could launch into what would probably be some overlong and rather inadequate explanation of what the Business Model Canvas is, what it does, and how to use it. I’ll spare you from that and just let you watch this excellent video that explains the Business Model Canvas by those who created it:
This is just a brief overview of the Business Model Canvas, so you’ve probably got a ton of questions about the Business Model Canvas and how it’s going to be used at RETSO REFOCUS. Questions like,
Sounds great, but why does the Business Model Canvas matter to ME?
How am I going to be able to use the Business Model Canvas in MY business?
How are you going to use the Business Model Canvas at RETSO REFOCUS?
Don’t worry. Over the next few weeks, we’re going to answer all of those questions and a whole lot more. Our goal over the time between now and the beginning of RETSO REFOCUS is to prepare you have the most productive and fruitful two days you’ve ever had a real estate conference.
Being prepared for RETSO REFOCUS is going to be key. I know that I sound like I’m repeating myself, but I’m repeating myself because I’m very serious about this, and you need to understand this: RETSO REFOCUS will be unlike any real estate conference you’ve ever attended.
RETSO REFOCUS will be unlike any real estate conference you’ve ever attended.
Because RETSO REFOCUS will be unlike any real estate conference you’ve ever attended, it’s critical to us, and for you, to be prepared for the experience.
At RETSO REFOCUS, there will be very little presenting or speaking or teaching from the stage. There will be some, but only the amount that is absolutely necessary to maximize your opportunity for success.
At RETSO REFOCUS, there will be a lot of interaction between those facilitating and those participating. There will be a lot of collaboration.
At RETSO REFOCUS, you will be expected to participate and stretch yourself in ways that will, at times, likely make you uncomfortable, but that will ultimately be incredibly rewarding.
At RETSO REFOCUS, there will be a structure that might seem foreign at first, but is very intentionally designed to maximize your opportunity for success.
At RETSO REFOCUS, there will be a little chaos (in a good way). Any chaos will be intentional, because out of chaos often come the most beautiful discoveries.
It’s never too early to start preparing yourself. So, over the next few weeks, we’re going to take you on a journey. This journey isn’t for everyone. But if you decide to make this journey, our paths will converge on April 4th and 5th in what we hope will be the most challenging, inspiring, and rewarding experience you’ve ever had in your business career.
Let’s go. . .
As a frequent conference goer (i’m a vendor) I am SO excited to see this new approach in action. I definitely think there are more effective ways to help people get more out of conferences and this looks very promising!
Sara, Thank you for your vote of confidence in this new approach. We seriously believe the industry needs to learn the language of strategic thinking, specifically as it relates to business model design. If we could somehow create enough common terms to allow the doers to challenge each other within the context of designing a business, then customers and business owners alike will enjoy the results.