Search Engine Optimization (also known as SEO) is one of the many sources of traffic generation. In fact, it’s the big daddy since this isn’t traffic you have to pay for. Anytime we can keep money in our pockets, it’s a good thing.
Problem is, SEO has always been seen as some kind of mystic mojo in the realm of online marketing. So let’s go ahead and demystify search engine optimization and make some sense of what it’s really about. It really boils down to 3 key elements…
First off, SEO is really a collection of best practices that center around three elements.
1) Deciding what your page is all about.
This is your strategy piece, one where most everyone skips over… which is why they drown at the bottom of search engine rankings.
Knowing what your page is about helps you target your market and the search engines – targeted traffic, yeah!
The next two elements of search engine optimization are the implementation pieces.
2) Making it extremely easy for the Search Engines to read, index and understand what your site is all about.
This is typically referred to as “internal SEO” or “on-page SEO.”
In the strategy phase you determined the focus of your page. In this step you hone in on the right meta tags and content keywords.
Okay, all this talke about “meta tags” and “keywords” is starting to sound like mystic mojo… meta tags exist in the HTML of your page (right click your mouse and select “view page source” and you’ll see this page’s HTML). They include your TITLE tag, KEYWORDS, DESCRIPTION and others.
Now, your keywords should also exist in the content of your page. Don’t go stuffing them into the page…
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… just insert your keywords in a naturasl and human manner.
Basically, search engines use meta tags and keywords to decide how relevant your page and site is to a person’s search query. Depending on how relevant your site is, you can be at the top or at the bottom of the search results.
3) Letting the search engines know your site exists, and that it’s important.
Known as “external SEO” or “off-page SEO,” this step is all about getting other websites to link to yours.
While the search engines look at your meta-tags and keywords to factor in how relevant your website is, they also take a look at how important other websites think you are. Meaning, they look at how many websites are linking to you… and not just your home page, but to to your sub-pages.
As you can see, it’s not mystic mojo. It’s a series of best practices. Combine each of these elements and you’ll find your site climbing the search engine result pages in no time.
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