by Brad Nix | Sep 19, 2012 | Articles
Some thoughts on the search for meaningful marketing through drive, autonomy and purpose “The age of good has ended and the age of excellence has begun. Everything has to be excellent to matter. If you can do something well or good – don’t. Shut it...
by Brad Nix | Jul 6, 2012 | Articles
“The next wave of digital products won’t just be about archiving the web; they’ll be about destroying the archive.” Megan Garber: ‘Making The Internet More Like Our Brains’ The modern web is almost exclusively predicated...
by Brad Nix | Feb 28, 2012 | Articles
Why serving the progress of people’s lives is the future of brand marketing “I really believe that marketing is a wonderful profession and necessary tool of the way the world needs to work in the future. If we really believe that corporations have a key...
by Brad Nix | Dec 6, 2009 | Articles
If you’re writing a description for your latest real estate listing you obviously want to provoke a response of some kind from readers. Unfortunately, writing for “response” usually takes a back seat to listing “features”. Not good. See,...
by Brad Nix | Nov 29, 2009 | Articles
When a Realtor gives me a webpage or email to write the copy for, they usually let me know “I just wasn’t sure how or what to say.” Now, while I think this may be true for some I do know the hardest part of writing good copy is simply sitting down to...
