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Matthew Shadbolt shares his purpose and insight for authoring the highly commented and in depth article: “Slacktivism” What it Really Takes to Raise the Bar.

03:10 — What is the value of a Like, RT, or Assembly?

09:00 — Clicktivism, How invested in a cause are you?

16:14 — What is the Dollar value of a Facebook Like or Twitter follower?