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Some folks were perfecting the art of social media long before it was even a buzzword. More than that, though, they were busy using “social media” to grow their offline businesses. So, here’s the story of one of those folks who figured it all out…

His name’s Ricardo Bueno but most folks know him as Ribeezie.

Frankly, I don’t know how he did it while also getting himself through college but through the use of social media he managed to grow a mortgage business. Not bad for a guy who still does not consider himself to be a marketer or social media guru.

Now, I’ve called him up a few times to ask Ribeezie for insight into a few things and each time he lays things out. One thing I can say for certain is that his approach to social media is not the same one that’s promoted by most gurus or experts.

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