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RETV welcomes John Coley of has been working for years to create a niche for his real estate business. Coley now generates almost all his business from his blog where he uses video and text posts about community and homes for sale to tell a story for buyers.

We talk not only about his real estate niche and what it is, but how he picked it. John uses a lot of video on his blog to deliver content to those who are looking for information on Lake Martin real estate. John not only delivers the latest in real estate, but also provides information on the community and events.

RETV asks John what he uses for equipment to build his niche and what is the top tip he would recommend someone who wants to create a niche implement today.