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Snake-Oil in Social Media? 3 Things To Watch For

Snake-Oil in Social Media? 3 Things To Watch For

If it takes work, it ain’t gonna get done. But, make it easy and you’ve got a sure thing. This is the world of social media… marketing. And by this, I’m not talking about marketing yourself through social media, I’m talking about...
Realtor Pay-Per-Click Ad Nominated For Darwin Award

Realtor Pay-Per-Click Ad Nominated For Darwin Award

If you’re buying traffic using pay-per-click (PPC) advertising then you probably have a checklist for the intricate details… but what about the common sense stuff? It’s obvious the following Realtor doesn’t. In fact, I nominate the Realtor that...
Can Good Marketing Come In A Box?

Can Good Marketing Come In A Box?

It’s the natural evolution of a marketplace to start putting all the hot features into a single unit (iPhone, anyone?) It sells like gangbusters. But, what gets left behind? As pointed out over on the HomeGain blog, companies like HomeGain, Active Rain, Trulia,...