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There’s more than one way to attract leads and for some that includes using pay-per-click (PPC) advertising. Now, you’re probably familiar with AdWords – possibly even use it or have tried it in the past – but you’ve probably never looked at it like this.

Watch this video to see how a savvy agent can clean up using a very guerrilla PPC tactic.

Break the advertising mold

See, most folks using PPC look to the standard search network for results. Oftentimes they don’t even consider using the content network of AdWords which can have a much lower cost-per-click and yield bigger results. Especially when you don’t do it the “normal” way.

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