I‘ll admit that creating good, compelling content can be challenging but, when armed with a small dose or preparation, it’s a heckuva lot easier than filling out a contract.
These are a few of the tricks and ideas I keep up my sleeve that help me whenever I sit down to write. Use these on your next few blog posts. (the first one is entirely optional but highly recommended)
Okay, so the first big tip is what I call “mental lubrication” and it’s most needed when I’m getting in my own way of writing something good. Since I’m an analytical guy I have a tendency to edit, double-think or question my writing as I go. It can be a debilitating thing so that when I reach for a bottle of “mental lubrication” … and by that I mean a beer. Newcastle, preferrably 🙂
Kick-start with questions
Now, as far as coming up with something engaging and helpful to write about I do a bit of poking and prodding on my mind. Which means, I ask a lot of questions. Here are ten sets of questions that will help you churn out a page full of ideas for your blog.
- What’s a burning question new clients always ask me? What can I write down in a post so it becomes a resource for them?
- What’s a currently hot news item? What can I say about it that relates to the industry, home ownership, personal finance, or lifestyle?
- What do I not like about the industry or home buying/selling process? Do I have a solution or alternative?
- What have I read lately that was eye-opening or inspiring? What insights can I add?
- What other industries have gone through what real estate is currently experiencing? What are the similarities?
- What has the potential of harming my market in the coming months? How can it be avoided?
- What can I say that makes me more approachable so that my market is comfortable contacting me?
- What tools would help your readers accomplish their goals easier, faster, better?
- What challenges are my readers facing? What can I say to help them?
Once you’ve gone through this list, return to the first big tip up there and get crackin’ 🙂
What are some other questions you’d add to this list of questions. Or, how do you grease the mental skids so that you relax enought o write?