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On The Misalignment Of Opportunity

On The Misalignment Of Opportunity

Some thoughts on the search for meaningful marketing through drive, autonomy and purpose “The age of good has ended and the age of excellence has begun. Everything has to be excellent to matter. If you can do something well or good – don’t. Shut it...

Video Tours: How To (NOT) Needlessly Spend Money On Music

You have a brilliant idea to use a certain popular song in a video, but before you use it on your promotional items, you need to think twice because it could cost you as much as $150,000.  Or, you could follow my recommendations and do it for just a fraction of that...