by Brad Nix | Oct 11, 2012 | Articles
“Truly different behaviors require truly distinct situations.” Those are the words of Joshua Meyrowitz from No Sense Of Place: The Impact Of Electronic Media On Social Behavior. The real estate world is feeling the negative social impact of that concept as...
by Brad Nix | Oct 4, 2012 | Articles
Physics is cool. I like physics. Physics helps us explain a lot of things in our world. It can also provide us with some pretty interesting metaphors for business. Take, for example, sunlight and the magnifying glass. The sun is the closest star to our planet....
by Brad Nix | Sep 19, 2012 | Articles
Some thoughts on the search for meaningful marketing through drive, autonomy and purpose “The age of good has ended and the age of excellence has begun. Everything has to be excellent to matter. If you can do something well or good – don’t. Shut it...
by Brad Nix | Jul 20, 2012 | Articles
“The Slow Web would be more like a book, retaining many of the elements of the popular web, but unhurried, re-considered, additive. Research would no longer be restricted to rapid responders. Conclusions would be intentionally postponed until sufficiently...
by Brad Nix | Jul 6, 2012 | Articles
“The next wave of digital products won’t just be about archiving the web; they’ll be about destroying the archive.” Megan Garber: ‘Making The Internet More Like Our Brains’ The modern web is almost exclusively predicated...
by Brad Nix | Jun 14, 2012 | Articles
If you’re a serious business, you have to have an active Facebook page. Right? Some have argued that you don’t even need a website anymore, a Facebook presence is all you need. So if you must be there, you better “do it right.” You need to make...