by Brad Nix | Oct 29, 2012 | Articles
Feel Good “Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist.” Wilhelm Hofmann, Quoted In...
by Brad Nix | Oct 16, 2012 | Articles
(Written in the epistolary style, that is to say, as if I were writing a letter to my Trialogues partner, Matthew Shadbolt.) Hey Matthew, Read your post on misalignment of opportunities and… well, it’s a masterpiece as usual. The level of research and...
by Brad Nix | Oct 11, 2012 | Articles
“Truly different behaviors require truly distinct situations.” Those are the words of Joshua Meyrowitz from No Sense Of Place: The Impact Of Electronic Media On Social Behavior. The real estate world is feeling the negative social impact of that concept as...
by Brad Nix | Oct 4, 2012 | Articles
Physics is cool. I like physics. Physics helps us explain a lot of things in our world. It can also provide us with some pretty interesting metaphors for business. Take, for example, sunlight and the magnifying glass. The sun is the closest star to our planet....
by Brad Nix | Sep 19, 2012 | Articles
Some thoughts on the search for meaningful marketing through drive, autonomy and purpose “The age of good has ended and the age of excellence has begun. Everything has to be excellent to matter. If you can do something well or good – don’t. Shut it...
