Brian Copeland understands one thing, find a niche and carve it out for yourself. He explains to RETV how that is exactly what he has done on NashvilleAndBeyond.com. Brian works long and hard to develop content that people want. Not just real estate content, but content that people in Nashville will want in general.

Brian knows his audience and has them targeted to sex and age. Knowing his audience Brian has an advantage in making his videos and writing content for his blog, he knows who he is writing for.